The vision of the company provides an opportunity to discuss were the company, or a group within the company, would like the company to be in a few years. Such a benchmarking often help the company to establish a path and speed of transition, where the current communication, the new strategy, cutting edge work, and finally the vision for the future tend to provide an overview of the trajectory and possible opportunities/tensions ahead. The vision can be an official vision, or a vision developed by a group in the company, such as those leading the cutting edge work.